Planning brand to buy before shopping in the UK 2012

This statistic shows the percentage of shoppers that pre-plan to buy a particular brand before shopping for it in the United Kingdom (UK), by shopping category. According to the survey conducted in 2012, 67 percent of tobacco consumers plan which brand to buy before going to the store. Of those buying chocolate, only around a fifth pre-plan which brand they will buy. This may explain the suggested lack of brand loyalty when consumers purchase chocolate brands

Percentage of category shoppers that pre-plan to buy a brand before shopping in the United Kingdom (UK) in 2012, by category*

Characteristic	Number of brands
Tobacco	67
Personal technology	54
Laundry detergents	51
Hair care	50
Breakfast cereals	48
Make-up	47
Spirits	45
Carbonated drinks	43
Skin care	43
Fragrances	43
Frozen food	41
Beer	39
Jewellery & watches	33
Cider	32
Clothes	30
Shoes & bags	27
Chocolate	22

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Release date

March 2013

More information

Region

United Kingdom

Survey time period

2012

Number of respondents

3,500**

Special properties

UK shoppers

Supplementary notes

* Results calculated based on respondants who selected "Most of the time" or "All of the time" when asked how often they pre-plan buying brands before going to the store or website.
** Shoppers surveyed by Bain & Company. Data combined with Kantar's real-time purchase tracking of 30,000 UK households. The source states that the shoppers surveyed were representative of the general population and "includied purchasers of all price tears and more than 450 brands in 17 categories, reflecting around 90% of branded FMCG sales".

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