Brands of instant coffee in Great Britain 2018, by number of users

By far most popular brand of instant coffee in Great Britain is Nescafé, with an estimated 11.9 million users in 2018 using one of their many products. Despite the brands clear popularity, this was a decrease in the number of users when compared to the previous year.
The most popular product offered by Nescafé is their “Original” variety, which had approximately five million users. This was only slightly less than the number people using all Kenco instant coffee varieties. Nescafé Original users have been in a steady decline since 2014, falling from almost seven million.

Instant popularity in Britain

Instant coffee is incredibly popular in Britain. Approximately 24 million people across the nation consumed it, with an estimated seven million drinking 2 to 3 cups a day. This is significantly higher than in other European countries such as Spain, where less than two million people drink instant coffee with such frequency.
One reason for the popularity of instant coffee is the introduction of it from Americans during World War Two. It was brought over in US troop ration packs and caught on since.

Rise in fresh coffee drinkers

Although Britain is stereotypically a nation of tea drinkers, numbers have been in decline in recent decades. In comparison, coffee drinkers have been on the rise. Whilst instant coffee remains the preferred variety, fresh coffee is increasingly being used. Between 2013 and 2018, the number of people drinking fresh coffee once a day or more or two to three times a week increased from 1.4 million to 2.5 million.

Brands of instant coffee ranked by number of users in Great Britain in 2018

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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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