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Absolut vodka's global sales volume 2009-2019

Absolut Vodka, a vodka brand owned by Pernod Ricard, generated volume sales of approximately 11 million 9 liter cases worldwide in 2019. Over the past decade, the company’s sales volume has been fairly consistent, remaining between 10 and 12 million cases each year.

Absolut U.S. ad expenditures

In 2018, roughly seven and a half million U.S. dollars was invested in advertisements for the Absolut Vodka brand in the United States. This was a decrease of almost three million compared to the previous year. Just over 300,000 U.S. dollars of 2018’s total advertising expenses for the brand was spent on online ads specifically.

Canadian spirit consumers

Like many other countries, spirits are also commonly consumed in Canada. In 2019, just over one in eight Canadian consumers drank spirits about two to three times a month. Almost ten percent of Canadians drank liquor multiple times a week. When buying spirits, Canadians did like to keep a few things in mind in 2019. First of all, almost half of consumers in the country considered the price before buying. Additionally, about thirty percent considered recommendations made by friends and family when buying spirits.

Sales volume of Absolut vodka worldwide from 2009 to 2019

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Release date

June 2020



Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2015 have been taken from previous editions of the publication.

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Statistics on "Spirits market in Canada"

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