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BMW: ad spend in the U.S. 2012-2018

BMW Group advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

by A. Guttmann, last edited Sep 27, 2019
BMW: ad spend in the U.S. 2012-2018 In 2018, the BMW Group spent 296 million U.S. dollars on advertising in the United States, showing a steep drop compared to the steady annual increase in ad expenses which started in 2014 and lasted until 2017. That year also, BMW was one of the highest spenders on U.S. TV ads, ranking among other prominent European auto makers.
< BMW’s year in sales

The Germany- based carmaker was left behind by its fellow national competitors Volkswagen and Daimler, and came in third in terms of revenue generated in 2018. BMW group also saw its profits decrease by approximately 860 million U.S. dollars in 2018. The car company cited regulatory changes as one of the reasons for the decline in income.
One of the major gamechangers for car sales across the European market in September 2018 was the introduction of the Worldwide Harmonised Light Vehicle Test procedure or the WLTP. This was a new, stricter fuel and emissions testing procedure, mandatory for all cars before they go on sale. It adversely affected car sales across Europe, as automobile manufacturers had to stop car production until they obtained certifications.
In comparison, BMW saw only a slight decline in its sales on the Indian market in 2018. The company attributed these results to India’s steady GDP growth rate and increasing number of High Net Worth Individuals as potential buyers in the future.
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BMW Group advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

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