Lego: advertising spending in the U.S. 2013

The timeline shows advertising spending of Lego Group in the United States in 2012 and 2013. The toy manufacturer invested 257 million U.S. dollars in advertising in the United States in 2013. The Group's revenue amounted to 5.1 billion U.S. dollars in 2016, which places it among largest toy companies worldwide.

Lego Group advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)

Characteristic	Spending in millions U.S. dollars
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Release date

June 2014

More information

Region

United States

Survey time period

2012 and 2013

Special properties

measured and unmeasured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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