Leading high street retailer brands ranked by BrandIndex in the UK 2018

The YouGov Brand Index measures over a thousand brands across the UK based on several categories. The index calculates an average score of impression, quality, value, satisfaction, recommendation and reputation to rank companies. In 2018, Marks & Spencer had the highest Brand Index score of the leading high street fashion retailers in the UK. In terms of overall customer satisfaction, the handmade cosmetics brand Lush came out on top.

High street retailers perform well

The leading high street retailer in the UK as of June 2018 was the department store John Lewis. In terms of BrandIndex performance, high street retailers accounted for three of the top ten brands across all industries.

Marks and Spencer

Marks and Spencer are a retail brand that offers everything from food and clothing to banking. In 2018, the company had over one thousand stores across the United Kingdom and a further 428 international stores. In the year leading up to March 2018, the company saw its revenue increase to approximately 10.7 billion British pounds.

Leading high street fashion retailer brands ranked by BrandIndex Index score in the United Kingdom (UK) from July 2017 to June 2018

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Release date

July 2018


United Kingdom

Survey time period

July 1, 2017 to June 30, 2018

Supplementary notes

*YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
The Rankings chart shows the brands with the highest average Index scores between July 1, 2017 and June 30, 2018.
All Index scores listed have been rounded to a single decimal place.

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Statistics on "Primark"

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