'This makes me question the quality of the product on sale'. To what extent do you agree or disagree with this statement?
Public concern towards milk price cuts affect on quality in Great Britain 2014
This statistic shows the results of a survey conducted to gauge the British public's reaction to milk price cuts in Great Britain in March 2014, asking respondents if the cuts make them question the quality of the product on sale. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 24 percent said the price cut made them question the quality of the product on sale, while close to half do not consider it as affecting quality at all.
'This makes me question the quality of the product on sale'. To what extent do you agree or disagree with this statement?
Percentage of respondents
Strongly agree7%
Agree16%
Neither agree nor disagree27%
Disagree30%
Strongly disagree16%
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Source

Release date

March 2014

Region

United Kingdom (Great Britain)

Survey time period

March 11 to 17, 2014

Number of respondents

2,049 respondents

Age group

16 years and older

Method of interview

Online omnibus survey

Public concern towards milk price cuts affect on quality in Great Britain 2014
This statistic shows the results of a survey conducted to gauge the British public's reaction to milk price cuts in Great Britain in March 2014, asking respondents if the cuts make them question the quality of the product on sale. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 24 percent said the price cut made them question the quality of the product on sale, while close to half do not consider it as affecting quality at all.
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