Impulse and planned purchases of bread and baked goods in England (UK) 2014

This statistic shows the results of a survey question, asking grocery shoppers in England to state whether they typically planned purchases of different bread or baked goods in advance or typically bought them on impulse. The results showed that consumers were more likely to plan bread purchases, such as sliced bread, rolls and wraps, in advance, while sweet products such as waffles, pancakes and scones were more likely to be purchased on impulse. Other products, such as french breads and bagels were less clear cut in their results, with just under half claiming they planned to purchase such goods in advance.

When shopping for bread or baked goods which of the following statements apply to you?

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Release date

June 2014


United Kingdom (England)

Survey time period

April to May 2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

All grocery shoppers

Method of interview

Online survey

Supplementary notes

Data is based on two online surveys, several focus groups and super groups and four 'in-store predatory sessions'

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Statistics on "Baked goods in the UK"

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