Sandwich filler brands bought most in the UK 2014

This statistic shows the most bought sandwich filler brands in the UK during March to May 2014, according to a survey asking consumers to name the brands they had bought in the past four weeks. Of respondents 37 percent said they had bought Princes brand of sandwich filler, ranking it as the most purchased out of all the non-supermarket brands of sandwich fillers.

Sandwich filler brands recently bought by consumers in the United Kingdom (UK) in April 2014

Characteristic	Share of respondents
Tesco	37%
Princes	24%
Asda	19%
Morrisons	13%
Sainsbury's	12%
Ingham	6%
Marks and Spencer	4%
The Co-operative	3%
Aldi	3%
Iceland	3%

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Release date

June 2014

More information

Region

United Kingdom

Survey time period

April 4 to 15, 2014

Number of respondents

522 respondents

Special properties

Quantitative and qualitative methodologies*

Method of interview

Online survey

Supplementary notes

* Besides the quantitative research method (online questionnaire, 522 respondents), additional qualitative research was conducted in April and May 2014. This comprised of an online forum (April 14 to 18, 2014, with 25 respondents per region aged 25-55) and three accompanied shops per region (accompanying consumers on weekly shopping trips, followed by a face-to-face interview).

Respondents were asked to name which brands they had bought in the last four weeks.

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