U.S. Generation X: mobile shopping device usage 2014, by category

Which of these devices have you ever used to make an online purchase within each of these categories?

U.S. Generation X: mobile shopping device usage 2014, by category This statistic presents the mobile shopping device usage of Generation X online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that 16 percent of Gen X respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 18 percent had bought digital content via tablet device.
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Which of these devices have you ever used to make an online purchase within each of these categories?

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SmartphoneTablet
Digital content16%18%
Clothing7%8%
Accessories3%6%
Personal electronics6%5%
Household electronics4%5%
Cosmetics and personal grooming items2%4%
Prescription medication4%3%
Specialty food and beverages3%4%
Over the counter medication1%3%
General food purchases (e.g. groceries)2%3%
SmartphoneTablet
Digital content16%18%
Clothing7%8%
Accessories3%6%
Personal electronics6%5%
Household electronics4%5%
Cosmetics and personal grooming items2%4%
Prescription medication4%3%
Specialty food and beverages3%4%
Over the counter medication1%3%
General food purchases (e.g. groceries)2%3%
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This statistic presents the mobile shopping device usage of Generation X online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that 16 percent of Gen X respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 18 percent had bought digital content via tablet device.
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