U.S. Baby Boomers: mobile shopping device usage 2014, by category

This statistic presents the mobile shopping device usage of Baby Boomer online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that five percent of Boomer respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 11 percent had bought digital content via tablet device.

Which of these devices have you ever used to make an online purchase within each of these categories?

Digital content5%11%
Personal electronics2%3%
Household electronics1%2%
Cosmetics and personal grooming items1%3%
Prescription medication2%2%
Specialty food and beverages-1%
Over the counter medication1%1%
General food purchases (e.g. groceries)1%1%
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Release date

July 2014


United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Supplementary notes

Baby Boomers are defined as respondents aged 49 to 67 years at the time of survey.

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