U.S. Matures: mobile shopping device usage 2014, by category

Which of these devices have you ever used to make an online purchase within each of these categories?

U.S. Matures: mobile shopping device usage 2014, by category This statistic presents the mobile shopping device usage of senior online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that one percent of Matures had purchased digital content, such as movies, music or ebooks, via smartphone. Seven percent had bought digital content via tablet device.
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Which of these devices have you ever used to make an online purchase within each of these categories?

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SmartphoneTablet
Digital content1%7%
Clothing0%2%
Accessories0%2%
Personal electronics1%1%
Household electronics0%1%
Cosmetics and personal grooming items0%1%
Prescription medication0%1%
Specialty food and beverages0%1%
Over the counter medication0%0%
General food purchases (e.g. groceries)0%0%
SmartphoneTablet
Digital content1%7%
Clothing0%2%
Accessories0%2%
Personal electronics1%1%
Household electronics0%1%
Cosmetics and personal grooming items0%1%
Prescription medication0%1%
Specialty food and beverages0%1%
Over the counter medication0%0%
General food purchases (e.g. groceries)0%0%
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This statistic presents the mobile shopping device usage of senior online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that one percent of Matures had purchased digital content, such as movies, music or ebooks, via smartphone. Seven percent had bought digital content via tablet device.
Show more
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