U.S. Matures: mobile shopping device usage 2014, by category

This statistic presents the mobile shopping device usage of senior online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that one percent of Matures had purchased digital content, such as movies, music or ebooks, via smartphone. Seven percent had bought digital content via tablet device.

Which of these devices have you ever used to make an online purchase within each of these categories?

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Release date

July 2014


United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Supplementary notes

Matures are defined as respondents aged 68 years and older at the time of survey.

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