Crisp purchase drivers in the United Kingdom (UK) and Ireland 2014

This statistic shows the factors consumers considered when purchasing crisps in the United Kingdom and Ireland in 2014. According to the survey conducted for Bord Bia Irish Food Board, respondents on 58 percent of occasions claimed they purchased the product because it was the right size for their needs. A slightly lower proportion stated 'best value for my money' as a factor for purchasing the crisps.

Factors for purchasing crisps in the United Kingdom (UK) and Ireland in 2014

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until June 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2014

Region

Ireland, United Kingdom

Survey time period

2014

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

1,081 standard crisp snack occasions

Method of interview

Online survey

Supplementary notes

* Research was conducted in two phases as follows:
Qualitative: four focus groups with 16-35 year olds in Ireland and several online discussion groups in the UK, with 56 respondents broken down by life stage and region.
Quantitative: online survey across Ireland and the UK with nationally represetative sample of 3,000 respondents.

The source states that findings between Ireland and the UK were very similar and therefore outlined figures are an average across both markets. In total the data covers 12,244 snacking occasions.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Snack foods in the UK"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.