U.S. and UK employee opinions on brand trust and social media usage of CEOs in 2014

Brand trust: employee opinion on CEO social media usage 2014 This statistic presents U.S. and UK employee opinions on social media usage of CEOs and brand trust in 2014. During a survey of 1,000 employees, it was found that 82 percent of respondents from the United States thought that CEO participation on social media helped to communicate company values and to shape a company's brand reputation.
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United StatesUnited Kingdom
CEO engagement on social media helps to communicate company values and shapes a company's brand reputation82%71%
Executive use of social media raises brand awareness and helps establish industry leadership82%71%
A company whose C-suite executives use social media to communicate about its core mission, values and purpose is more trustworthy*71%61%
I am more likely to purchase from a company whose values and leadership are clearly communicated through executive leadership participation on social media61%50%
United StatesUnited Kingdom
CEO engagement on social media helps to communicate company values and shapes a company's brand reputation82%71%
Executive use of social media raises brand awareness and helps establish industry leadership82%71%
A company whose C-suite executives use social media to communicate about its core mission, values and purpose is more trustworthy*71%61%
I am more likely to purchase from a company whose values and leadership are clearly communicated through executive leadership participation on social media61%50%

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Description Source More information
This statistic presents U.S. and UK employee opinions on social media usage of CEOs and brand trust in 2014. During a survey of 1,000 employees, it was found that 82 percent of respondents from the United States thought that CEO participation on social media helped to communicate company values and to shape a company's brand reputation.
Show more
Release date
April 2014
Region
United Kingdom, United States
Survey time period
2014
Number of respondents
1,000 employees
Supplementary notes
The source does not provide an exact date of survey.
* Full statement: "A company whose C-suite executives and leadership team use social media as a public relations channel to openly communicate about its core mission, values and purpose is more trustworthy."

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