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In which of the following ways do you/will you segment online customers?*

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B2B e-commerce: online customer segmentation in the United Kingdom (UK) 2013 This statistic illustrates online customer segmentation methods used in B2B e-commerce in the United Kingdom in 2013. In 2013, 60 percent of respondents reported segmenting online customers by historic spend.
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Description Source More information
This statistic illustrates online customer segmentation methods used in B2B e-commerce in the United Kingdom in 2013. In 2013, 60 percent of respondents reported segmenting online customers by historic spend.
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Release date
August 2013
Region
United Kingdom
Survey time period
February 2013
Number of respondents
100 respondents
Special properties
Senior UK business decision makers**
Method of interview
Telephone interview
Supplementary notes
* The original survey question was: "In which of the following ways do you/will you segment online customers? Please answer yes or no for each possible way of segmenting online customers and then tell me if you use another way."
** The source provides additional information about job role.

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