What is tequila?
Tequila is a distilled spirit made from the blue agave plant. The beverage takes its name from the city of Tequila in Mexico, the area around which the drink is mainly produced. Recognized as one of the most representative Mexican beverages, sales of this traditional drink attained a value of more than 54 billion Mexican pesos in 2021.
Tequila consumption in the United States
In recent years, sales of tequila have been increasing in volume in the United States, with California being the state with the highest consumption, and with Jose Cuervo as the top-selling brand. In fact, in 2021, a total of 4.81 million 9-liter cases of tequila Jose Cuervo were sold in the North American country.