Mexico: export volume of tequila by country 2018

The United States was the leading recipient of Mexico’s tequila exports in 2018, followed by Germany and Spain. The U.S. imported almost 183.8 million liters of tequila from Mexico in that year, more than 33 times than that imported by Germany. Tequila sales have grown dramatically in the U.S. Since 2004, the sales volume has more than doubled, reaching 18.5 million 9-liter cases in 2018.

What makes tequila tequila?

Tequila is a distilled spirit made from the blue agave plant. The beverage takes its name from the city of Tequila, the area around which is one of the primary production locations. Tequila is traditionally produced with between 35 to 55 percent alcohol and must be at least 80 proof in the United States to be considered tequila by law.

Market leader

In the United States, Jose Cuervo was the top-selling brand, with a 21 percent share of the tequila market. Sales volume of the brand has grown by 20 percent since 2013.

Leading countries of destination of tequila exports from Mexico in 2018

Export volume in thousand liters
United States183,789.81
Germany5,483.09
Spain3,296.58
France2,925.64
United Kingdom2,319.68
Japan1,907.6
Canada1,895.6
Latvia1,666.65
South Africa1,485.71
Colombia1,388.22
Australia1,362.62
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Source

Release date

October 2019

Region

Mexico

Survey time period

2018

Special properties

40 percent of alcohol by volume

Supplementary notes

The source does not provide an exact date of publication. The release date given is the date of access.
Figures have been rounded,

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