Car dealer rating of manufacturer product image in the United Kingdom (UK) Jan. 2016
How satisfied are you with the product image?
This statistic shows different dealership franchises' ratings of their manufacturers' product image in the United Kingdom (UK) according to a car dealership survey carried out in January 2016. The respondents gave a score out of ten. Volkswagen dealers gave their manufacturer's product the lowest image rating while Mercedes dealers gave the highest satisfaction score of 9.8 out of 10.
How satisfied are you with the product image?
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| Respondents' score out of 10 | |
|---|---|
| Mercedes | 9.8 |
| Land Rover | 8.9 |
| Lexus | 8.7 |
| Kia | 8.6 |
| Nissan | 8.4 |
| BMW | 8.4 |
| Mini | 8.2 |
| Ford | 8.2 |
| Suzuki | 8.2 |
| Mazda | 8 |
| Audi | 7.7 |
| Jeep | 7.6 |
| Jaguar | 7.5 |
| Vauxhall | 7.2 |
| Renault | 7.2 |
| Average | 7 |
| Mitsubishi | 7 |
| Fiat | 6.8 |
| Alfa Romeo | 6.6 |
| Hyundai | 6.6 |
| Subaru | 6.5 |
| Skoda | 6.4 |
| Citroen | 6.4 |
| Honda | 6.1 |
| Volvo | 6 |
| Seat | 5.4 |
| Toyota | 5.4 |
| Peugeot | 5.2 |
| Volkswagen | 4.9 |
Source
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