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Car dealer rating of manufacturer's product advertising in the UK Jan. 2016
Car dealer rating of manufacturer's product advertising in the UK Jan. 2016
How would you rate your manufacturer's product advertising?
by Statista Research Department,
last edited
Mar 2, 2016
This statistic shows different dealership franchises' ratings of their manufacturers' product advertising in the United Kingdom (UK) according to a car dealership survey carried out in January 2016. The respondents gave a score out of ten. Vauxhall dealers gave their manufacturers' product advertising the lowest rating while the highest score of 9.6 was given by Mercedes dealers.
How would you rate your manufacturer's product advertising?
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| Respondents' score out of 10 | |
|---|---|
| Mercedes | 9.6 |
| Suzuki | 8.7 |
| Nissan | 7.9 |
| Kia | 7.7 |
| Audi | 7.5 |
| Jeep | 7.5 |
| Lexus | 7.4 |
| Ford | 7.2 |
| Fiat | 6.8 |
| Alfa Romeo | 6.7 |
| Land Rover | 6.7 |
| Mitsubishi | 6.7 |
| BMW | 6.5 |
| Mini | 6.4 |
| Volkswagen | 6.3 |
| Average | 6.3 |
| Renault | 5.9 |
| Mazda | 5.9 |
| Toyota | 5.7 |
| Skoda | 5.6 |
| Vauxhall | 5.6 |
| Honda | 5.4 |
| Hyundai | 5.4 |
| Citroen | 5.1 |
| Subaru | 4.9 |
| Seat | 4.8 |
| Peugeot | 4.5 |
| Volvo | 4.2 |
| Jaguar | 4.1 |
| Respondents' score out of 10 | |
|---|---|
| Mercedes | 9.6 |
| Suzuki | 8.7 |
| Nissan | 7.9 |
| Kia | 7.7 |
| Audi | 7.5 |
| Jeep | 7.5 |
| Lexus | 7.4 |
| Ford | 7.2 |
| Fiat | 6.8 |
| Alfa Romeo | 6.7 |
| Land Rover | 6.7 |
| Mitsubishi | 6.7 |
| BMW | 6.5 |
| Mini | 6.4 |
| Volkswagen | 6.3 |
| Average | 6.3 |
| Renault | 5.9 |
| Mazda | 5.9 |
| Toyota | 5.7 |
| Skoda | 5.6 |
| Vauxhall | 5.6 |
| Honda | 5.4 |
| Hyundai | 5.4 |
| Citroen | 5.1 |
| Subaru | 4.9 |
| Seat | 4.8 |
| Peugeot | 4.5 |
| Volvo | 4.2 |
| Jaguar | 4.1 |
© Statista 2019
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Source: Retail Motor Industry Federation
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Description
Source
More information
by Statista Research Department,
last edited
Mar 2, 2016
This statistic shows different dealership franchises' ratings of their manufacturers' product advertising in the United Kingdom (UK) according to a car dealership survey carried out in January 2016. The respondents gave a score out of ten. Vauxhall dealers gave their manufacturers' product advertising the lowest rating while the highest score of 9.6 was given by Mercedes dealers.
- Source
- Retail Motor Industry Federation
- Show further sources information
- Show publisher information
- Release date
- March 2016
- Region
- United Kingdom
- Survey time period
- January 2016
- Number of respondents
- 1,603 respondents
- Special properties
- Car franchise dealers
- Method of interview
- Questionnaire
- Supplementary notes
- This question was posed by the source as follows: "How satisfied are you with the product advertising?"
Source
- Source
- Retail Motor Industry Federation
- Show further sources information
- Show publisher information
- Release date
- March 2016
More information
- Region
- United Kingdom
- Survey time period
- January 2016
- Number of respondents
- 1,603 respondents
- Special properties
- Car franchise dealers
- Method of interview
- Questionnaire
- Supplementary notes
- This question was posed by the source as follows: "How satisfied are you with the product advertising?"
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