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Cadbury products ranked by number of users in Great Britain in 2018 (in 1,000)*
Leading Cadbury products in Great Britain 2018, by number of users
The British chocolate manufacturer Cadbury offers a wide range of products, from chocolate bars, cakes, desserts and biscuits. The most popular product the company offers is Dairy Milk, which was first introduced in 1905. In 2018, an estimated 21 million people in Great Britain consumed one of these bars.

Seasonal treats

Cadbury introduced their first Easter egg in 1875, and nearly 100 years later the well-known Crème Egg was launched. It is now the fourth most popular product offered by Cadbury, despite only being available between January and Easter Sunday. Another seasonal favorite is the Cadbury Roses selection box, with 35 percent of people associating them with Christmas.

Takeovers and mergers

Cadbury, originally known as Cadbury’s, was founded in Birmingham, England in 1824. In 1969 it merged with Schweppes but had demerged by 2008. Two years later it became part of the American conglomerate Kraft Foods. After splitting into two companies in 2012, Cadbury is now a subsidiary of the American multinational company Mondelez.

In 2019, Mondelez announced that it will introduce a 100-calorie cap on products such as Cadbury Fudge and Cadbury Mini Fingers in a bid to fight the obesity crisis.
Cadbury products ranked by number of users in Great Britain in 2018 (in 1,000)*
Number of users in thousands
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Source

Release date

June 2019

Region

United Kingdom (Great Britain)

Survey time period

January to December 2018

Number of respondents

24,191 respondents

Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

Leading Cadbury products in Great Britain 2018, by number of users
The British chocolate manufacturer Cadbury offers a wide range of products, from chocolate bars, cakes, desserts and biscuits. The most popular product the company offers is Dairy Milk, which was first introduced in 1905. In 2018, an estimated 21 million people in Great Britain consumed one of these bars.

Seasonal treats

Cadbury introduced their first Easter egg in 1875, and nearly 100 years later the well-known Crème Egg was launched. It is now the fourth most popular product offered by Cadbury, despite only being available between January and Easter Sunday. Another seasonal favorite is the Cadbury Roses selection box, with 35 percent of people associating them with Christmas.

Takeovers and mergers

Cadbury, originally known as Cadbury’s, was founded in Birmingham, England in 1824. In 1969 it merged with Schweppes but had demerged by 2008. Two years later it became part of the American conglomerate Kraft Foods. After splitting into two companies in 2012, Cadbury is now a subsidiary of the American multinational company Mondelez.

In 2019, Mondelez announced that it will introduce a 100-calorie cap on products such as Cadbury Fudge and Cadbury Mini Fingers in a bid to fight the obesity crisis.
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