Brands of motorcycle sold in the United Kingdom (UK) 2014-2018

Honda is the leading motorcycle brand in the United Kingdom. In 2018, the Japanese automotive company sold 20,126 two-wheelers to UK consumers. Despite this being a decline from the peak seen in 2014, Honda was still far more successful than its compatriots, with its nearest competitor, fellow Japan based manufacturer Yamaha, selling only 12,442 units.
Triumph ranked third, making it the largest UK based producer. Triumph Motorcycles Limited was established in 1983 after gaining the naming rights to bankrupted Triumph Engineering, which had been a motorcycle manufacturer since 1889.

Honda’s worldwide sales

Globally, Honda sold 20.2 million motorcycles in their 2019 fiscal year, meaning that the UK only accounted for about 0.1 percent of sales. Asia is by fast the company’s most important sales market. This was not only due to sales in its home market, but also because two-wheelers are more convenient in countries with smaller roads and tighter city structures, making motorcycles and scooters more ubiquitous than passenger cars.

Motorcycles on UK roads

UK’s roads are populated by some 1.24 million motorcycles. This figure has seen slight fluctuations in the past nineteen years, with a peak recorded in 2009, at nearly 1.28 million units. The fall in motorcycle numbers contrasts with the volume of cars in the country, which has continued to grow steadily.

Number of motorcycles sold in the United Kingdom (UK) in 2014 to 2018, by motorcycle brand

HondaYamahaTriumphBMWKawasakiPiaggio
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Source

Release date

January 2019

Region

United Kingdom

Survey time period

2014 to 2018

Supplementary notes

Figures for months previous to December were provided by the source.

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Statistics on "Motorcycle industry in the United Kingdom"

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