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Motorcycle dealer average annual brand targets in the United Kingdom (UK) 2014-2019

This statistic shows the average annual target sales for motorcycle dealers in the United Kingdom (UK) from 2014 to 2019, according to a motorcycle dealership survey. In the period of consideration, the average sales targets increased steadily for most dealerships. BMW dealers had the highest annual targets as of spring 2019.
Despite many dealerships having targets in excess of 200 units, around 40 percent only sold between 100 and 199 new motorcycles annually.

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Release date

May 2019


United Kingdom

Survey time period

Spring 2014 to 2019

Number of respondents

135 respondents

Special properties

Motorcycle franchise dealers

Method of interview


Supplementary notes

* Not included in 2017 and 2018 surveys.

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Statistics on "Motorcycle industry in the United Kingdom"

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