In 2021, an estimated 12 million people owned an Apple tablet (iPad). This was the third consecutive decrease in people using an Apple iPad. The second most popular Apple product was their Laptop/Notebook with less than 5.7 million users. A further 3.9 million people used Apple's personal smart devices like the apple watch.
Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type
(in 1,000s)
Figures estimated by the source on the basis of survey responses. * Only or most recently obtained desktop PC/laptop/netbook/tablet computer ** Customers own a Apple iPod/Apple headphones/earphones, *** Consumers who used Apple devices most in the last 12 months.
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Kantar. (July 14, 2022). Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed
Kantar. "Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s)." Chart. July 14, 2022. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed
Kantar. (2022). Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed
Kantar. "Apple Products Ranked by Number of Consumers in Great Britain from 2013 to 2021, by Device Type (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed
Kantar, Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) Statista, https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed (last visited January 23, 2025)
Apple products ranked by number of consumers in Great Britain from 2013 to 2021, by device type (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/312985/apple-products-used-most-in-the-uk-by-device-type/?__sso_cookie_checker=failed
