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Leading jeans brands in Great Britain 2019, by number of users

Of all the clothing stores that sell jeans, the low-cost Irish fashion retailer Primark (natively known as Penney’s) had the greatest number of users in Great Britain, with an estimated four million. This is unsurprising, given that the majority of the British public tend to spend under 25 British pounds on a pair of jeans. In comparison, only an estimated one million people spent 75 to 150 pounds.

Levi Strauss

    Although Primark is the most popular brand of jeans when all retailers are concerned, of the traditional brands the most popular is Levi’s, with an estimated 2.7 million users in Britain.
Dating back to the late 1800’s, the American company remains an iconic brand worldwide. In 2018, Levi Strauss’ net sales in Europe increased to 1.7 billion U.S. dollars, which was the peak net sales in the past decade.

Leading retailers in the apparel market

  The apparel market in the UK is dominated by a handful of familiar big-name retailers. The leading of which is the British institution Marks & Spencer, with a share of 7.6 percent in 2018. However, the company’s shares have fallen by two percent in the past 10 years as the company struggles to adapt to new consumer habits. There are plans for 100 of its stores to close by 2022.
In comparison, Primark’s shares have increased from 4.4 percent to seven percent in the same time period.

Jeans brands ranked by number of users in Great Britain in 2019

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Release date

June 2020


United Kingdom (Great Britain)

Survey time period


Number of respondents

24,006 respondents

Age group

15 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Consumers who bought jeans in the last 12 months.

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Statistics on "Jeans in the United Kingdom (UK)"

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