Product types ranked by click-through rate (CTR) UK 2016

This statistic displays a ranking of product categories ranked by online display advertising click-through rate in the United Kingdom (UK) as of September 2016. In September 2016, it was found that the credit and lending category had the click through rate of 0.06 percent.

Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*

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Release date

November 2016

More information

Region

United Kingdom

Survey time period

February 2015 to September 2016

Special properties

Data accessed and published November 2016

Supplementary notes

* The most up-to-date CTR for each product category is displayed in this statistic. For some product categories, the click-through rate for February 2015 is displayed, for others, the rate for June 2015 is displayed.
Trend data for each product category is made available by the source.
The source defines click-through rate as: "The ratio of clicks to an external URL to the number of impressions of the ad."

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