Display advertising click-through rate (CTR) in the UK 2010-2014, by media type

Published by Statista Research Department, Jul 25, 2014
This statistic displays the monthly display advertising click-through rate in the United Kingdom (UK) from October 2010 to April 2014, by media type. In April 2014, the CTR (standard media) in the UK was 0.15 percent for online display ads.

Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type

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Source

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Release date

July 2014

Region

United Kingdom

Survey time period

October 2010 to April 2014

Special properties

Data accessed and published July 2014

Supplementary notes

* The source defines click-through rate standard media as: "The ratio of clicks to an external URL to the number of impressions of the ad for images and standard flash creatives (not rich media)."
** The source defines click-through rate rich media as: "The ratio of clicks to an external URL to the number of impressions of the ad for rich media creatives."

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