Display advertising click-through rate (CTR) in the UK 2010-2014, by media type

This statistic displays the monthly display advertising click-through rate in the United Kingdom (UK) from October 2010 to April 2014, by media type. In April 2014, the CTR (standard media) in the UK was 0.15 percent for online display ads.

Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

July 2014

Region

United Kingdom

Survey time period

October 2010 to April 2014

Special properties

Data accessed and published July 2014

Supplementary notes

* The source defines click-through rate standard media as: "The ratio of clicks to an external URL to the number of impressions of the ad for images and standard flash creatives (not rich media)."
** The source defines click-through rate rich media as: "The ratio of clicks to an external URL to the number of impressions of the ad for rich media creatives."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.