Consumer opinion on online tracking by advertisers by device UK 2013 | Statista

The survey shows consumers feelings towards online tracking by advertisers in the United Kingdom in 2013, by device used to surf the internet. Among smartphone users, dislike of tracking was higher than among general internet users, with 70 percent reporting they do not like tracking.

Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device

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Release date

September 2013

More information

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR

Method of interview

Online survey

Citation formats

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