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Digital ad spend growth in China 2019-2024

In 2019, China's digital ad spend increased by 14.5 percent compared to a year ago. Considering the impact of coronavirus (COVID-19) pandemic, the annual growth of digital ad spend was expected to slow down to five percent in 2020 and then rebound to double-digit growths in the coming few years.

Change in digital advertising spending in China in 2019 with forecasts until 2024

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Source

Release date

June 2020

Region

China

Survey time period

2019 to June 2020

Special properties

excludes Hong Kong

Supplementary notes

* Forecast.

Digital ad spend includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and other internet-connected devices. All the various formats of advertising on those platforms (classifieds, display, search and email) were included.

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Statistics on "Advertising in China"

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