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Change in digital advertising spending in China from 2012 to 2018

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China: digital ad spend growth 2012-2018 The timeline shows the annual growth rate of digital advertising spending in China in 2012 and 2013, as well as a forecast until 2018. In 2012, the spending increased by 85 percent compared to 2011. Digital ad spend is expected to increase by 45 percent by the end of 2014.
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Year-on-year change
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Year-on-year change
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Description Source More information
The timeline shows the annual growth rate of digital advertising spending in China in 2012 and 2013, as well as a forecast until 2018. In 2012, the spending increased by 85 percent compared to 2011. Digital ad spend is expected to increase by 45 percent by the end of 2014.
Show more
Release date
December 2014
Region
China
Survey time period
2011 to 2013
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
Supplementary notes
* Forecast.
The figure for 2012 comes from an earlier publication.

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