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Asia Pacific: digital ad spend growth 2012-2018

The timeline shows the annual growth rate of digital advertising spending in the Asia Pacific region in 2012 and 2013, as well as a forecast until 2018. In 2012, the spending increased by 36.5 percent compared to 2011. Digital ad spend in 2014 in this region is expected to change by 30.3 percent.

Change in digital advertising spending in the Asia Pacific region from 2012 to 2018

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Source

Release date

December 2014

Region

APAC

Survey time period

2011 to 2013

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.
Data for 2012 was taken from an earlier publication.

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