Diageo: marketing spending worldwide 2012-2023
Diageo spent approximately 3.05 billion GBP on marketing activities in 2023 representing a 12 percent increase over the previous year's expenditure.
Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$149 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Beer brands: Guinness
Overview
8
- Premium Statistic Most valued beer brands worldwide 2022
- Premium Statistic U.S. beer market: leading imported beer brands 2022, based on sales
- Premium Statistic Imported beer: market share of leading brands in the U.S. 2017
- Premium Statistic Alcohol market: leading companies worldwide 2017
- Premium Statistic Diageo's global net sales share 2023, by alcohol category
- Premium Statistic U.S. beer import company case sales 2015
- Premium Statistic U.S. beer import company case sales share 2015
- Premium Statistic U.S. sales value of new beer products 2016, by vendor
Brand overview
6
- Premium Statistic Global net sales growth of Guinness 2014-2023
- Premium Statistic Growth of Guinness net sales in North America 2014-2023
- Premium Statistic Guinness: global sales volume growth 2010-2023
- Premium Statistic Guinness: sales volume growth in North America 2014-2020
- Premium Statistic Guinness Draught: sales value in the U.S. 2013-2017
- Premium Statistic Guinness Extra Stout: sales value in the U.S. 2013-2017
Advertising expenditures
4
Consumer behavior
5
- Premium Statistic Brand awareness for beer brands among consumers in the U.S. 2017
- Premium Statistic Favorite beer brands of U.S. beer drinkers 2017
- Premium Statistic Best perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- Premium Statistic Best perceived beer brands among women in the U.S. 2017, by Buzz Score
- Basic Statistic Best perceived beer brands among men in the U.S. 2017, by Buzz Score
Further related statistics
15
- Global ad spend of Pernod Ricard 2011-2023
- Pernod Ricard's global volume sales share 2015, by product category
- Sales revenue of Pernod Ricard in France from 2009 to 2013
- Alcoholic spirits sales volume on Tmall and Taobao in China 2019, by type
- Number of spirits brands on e-commerce platforms in China 2019, by product type
- Volume distribution of the spirit market in British Columbia by type 2019/20
- Alcohol market of South Africa: value 2006/2007-2014/2015
- Alcohol market of South Africa: volumes 2014/2015, by category
- Retail sales distribution of the spirit market in British Columbia by type 2022/23
- Frequency of alcohol consumption in Poland 2019
- Advertising investments for alcoholic beverages in Germany 1997-2017
- Share of abstainers in Poland 2010-2019
- Supermarket value sales of beer, wine and spirits in Great Britain 2018
- Most frequently consumed type of alcohol in Poland 2019
- Affiliate marketing spending in the UK 2018-2021
Further Content: You might find this interesting as well
Statistics
- Global ad spend of Pernod Ricard 2011-2023
- Pernod Ricard's global volume sales share 2015, by product category
- Sales revenue of Pernod Ricard in France from 2009 to 2013
- Alcoholic spirits sales volume on Tmall and Taobao in China 2019, by type
- Number of spirits brands on e-commerce platforms in China 2019, by product type
- Volume distribution of the spirit market in British Columbia by type 2019/20
- Alcohol market of South Africa: value 2006/2007-2014/2015
- Alcohol market of South Africa: volumes 2014/2015, by category
- Retail sales distribution of the spirit market in British Columbia by type 2022/23
- Frequency of alcohol consumption in Poland 2019
- Advertising investments for alcoholic beverages in Germany 1997-2017
- Share of abstainers in Poland 2010-2019
- Supermarket value sales of beer, wine and spirits in Great Britain 2018
- Most frequently consumed type of alcohol in Poland 2019
- Affiliate marketing spending in the UK 2018-2021
Diageo. (August 31, 2023). Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) [Graph]. In Statista. Retrieved November 28, 2023, from https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP)." Chart. August 31, 2023. Statista. Accessed November 28, 2023. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. (2023). Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP). Statista. Statista Inc.. Accessed: November 28, 2023. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's Marketing Spending Worldwide from 2012 to 2023 (in Million Gbp)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo, Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) Statista, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/ (last visited November 28, 2023)
Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) [Graph], Diageo, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/