Jack Daniel's: ad spend in the U.S. 2012

The timeline presents data on Brown-Forman's advertising spending on Jack Daniel's brand products in the United States in 2012 . The spirits and wine company invested more than 770.2 thousand U.S. dollars in measured media advertising of the Gentleman Jack whiskey in 2012.

Brown-Forman's advertising spending on Jack Daniel's brand products in the United States in 2012 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

April 2013

More information

Region

United States

Survey time period

2012

Special properties

measured media

Supplementary notes

Measured-media spending figures include 18 media from Kantar Media’s Strategy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display.
Figure for Gentleman Jack has been rounded to provide a better understanding of the statistic.

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