• Diageo: beer ad spend in the U.S. 2013

The statistic show data on Diageo's investment in beer advertising in the United States in 2012 and 2013. According to the data provided by Kantar Media, Diageo spent 28 million U.S. dollars advertising its beer products in the United States in 2012.

Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)*

Characteristic	Spending in million U.S. dollars
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Release date

June 2014

More information

Region

United States

Survey time period

2012 and 2013

Special properties

measured media

Supplementary notes

* Diageo is the parent of Guinness.
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.