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Customer acquisition channels used by marketers in the United Kingdom (UK) in 2014 and 2015

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Customer acquisition channels used by marketers in the United Kingdom (UK) 2014-2015 This statistic displays customer acquisition channels used by marketers in the United Kingdom in 2014 and 2015. In 2015, 79 percent of respondents reported using their own company website for customer acquisition, while 84 percent used e-mail.
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Description Source More information
This statistic displays customer acquisition channels used by marketers in the United Kingdom in 2014 and 2015. In 2015, 79 percent of respondents reported using their own company website for customer acquisition, while 84 percent used e-mail.
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Release date
October 2015
Region
United Kingdom
Survey time period
2014 and 2015**
Number of respondents
164*
Age group
18 years and older
Special properties
marketers
Method of interview
Telephone interviews and online survey
Supplementary notes
* n (2014) = 116; n (2015) = 164.
** The 2014 survey ran from February 19 to March 4, 2014; The 2015 survey ran from May 28 to September 2 2015.

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