Customer acquisition channels used by marketers in the United Kingdom (UK) 2014-2015

Published by Statista Research Department, Oct 15, 2015
This statistic displays customer acquisition channels used by marketers in the United Kingdom in 2014 and 2015. In 2015, 79 percent of respondents reported using their own company website for customer acquisition, while 84 percent used e-mail.

Customer acquisition channels used by marketers in the United Kingdom (UK) in 2014 and 2015

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Release date

October 2015

Region

United Kingdom

Survey time period

2014 and 2015**

Number of respondents

164*

Age group

18 years and older

Special properties

marketers

Method of interview

Telephone interviews and online survey

Supplementary notes

* n (2014) = 116; n (2015) = 164.
** The 2014 survey ran from February 19 to March 4, 2014; The 2015 survey ran from May 28 to September 2 2015.

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