There were 6.15 million paid subscribers to The New York Time Company's digital-only news product in the first quarter of 2022. The trend from the years 2014 to 2022 showed consistent quarterly growth during that time period, and there was a 17.2 percent increase in subscribers from Q1 2021 to the corresponding quarter of 2022.
New York Times subscriptions
New York Times Company's digital-only subscriber number passed the one million mark in 2015, and the number of New York Times digital subscriptions has been steadily rising since the company implemented its pay wall in 2011.
As many newspapers and magazines have been struggling with low circulation in the last few years, paid content in digital formats is one of the solutions to make the business profitable. By 2025, U.S. publishers are predicted to generate about 2.9 billion U.S. dollars in revenues from the sales of digital newspapers.
Advertising revenue
Traditionally, advertising has been one of the main sources of revenue for the newspaper industry. In recent years however, newspaper advertising expenditure has been consistently declining, pushing newspaper companies to diversify its sources of revenue. For example, more than 60 percent of The New York Times Company's revenue in 2008 was generated by advertising, a share which had dropped to 30 percent by 2016. In 2020, The NYT’s ad revenue fell below 400 million U.S. dollars for the first time.
Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 1st quarter 2022
(in 1,000s)
digital-only subscription products, e-readers and replica editions
Supplementary notes
Figure for Q1 2014 has been calculated on the basis of other figures provided in the press release. Figures other than for Q1 2021 and Q1 2022 come from earlier press releases.
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New York Times. (May 4, 2022). Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 1st quarter 2022 (in 1,000s) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/
New York Times. "Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 1st quarter 2022 (in 1,000s)." Chart. May 4, 2022. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/
New York Times. (2022). Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 1st quarter 2022 (in 1,000s). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/
New York Times. "Number of Paid Subscribers to New York Times Company's Digital Only News Product from 1st Quarter 2014 to 1st Quarter 2022 (in 1,000s)." Statista, Statista Inc., 4 May 2022, https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/
New York Times, Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 1st quarter 2022 (in 1,000s) Statista, https://www.statista.com/statistics/315041/new-york-times-company-digital-subscribers/ (last visited June 27, 2022)