New York Times Company: digital news subscribers Q1 2014 - Q4 2019

Figures showing the number of paid subscribers to The New York Time Company's digital only news product from the years 2014 to 2019 show consistent quarterly growth during that time period, and the number increased from 799 thousand in Q1 2014 to 3.43 million in the last measured quarter.

New York Times subscriptions – additional information

New York Times Company's digital-only subscriber number passed the one million mark in 2015. The number of New York Times digital subscriptions, which has been steadily rising since the company implemented its pay wall in 2011, reached the highest figure to date in the second quarter of 2018. The New York Times Company is an industry leader not only in digital platforms, but also in regards to traditional newspaper circulation. As of the first quarter of 2016, the New York Times had the second highest newspaper circulation in the world.

The New York Times' digital subscription model is leading the way in the publishing industry. As many newspapers and magazines have been struggling with low circulation in the last few years, paid content in digital formats is one of the solutions to make the business profitable. By 2021, U.S. publishers are predicted to generate about 2.1 billion U.S. dollars in revenues from the sales of digital replica editions, also called e-Paper.

Traditionally, advertising has been one of the main sources of revenue for the newspaper industry. In recent years, newspaper advertising expenditure has been consistently declining, pushing newspaper companies to diversify its sources of revenue. For example, more than 60 percent of the New York Times Company's revenue in 2008 was generated by advertising. This share dropped to around 30 percent in 2016.

Number of paid subscribers to New York Times Company's digital only news product from 1st quarter 2014 to 4th quarter 2019

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Release date

February 2020


United States

Survey time period

Q1 2014 to Q4 2019

Special properties

digital-only subscription products, e-readers and replica editions

Supplementary notes

Figure for Q1 2014 has been calculated on the basis of other figures provided in the press release.
Figures other than for Q4 2019 come from earlier press releases.

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Statistics on "Paid content in U.S. print and digital media"

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