Sales of the leading 20 U.S. cosmetic brands in 2014 (in million U.S. dollars)

Sales of the top U.S. cosmetic brands 2014 The statistic shows the sales of the leading cosmetic brands in 2014. Neutrogena makeup remover was the leading cosmetic brand in the United States in 2014 with sales that amounted to approximately 129 million U.S. dollars, a sales growth of 23.7 percent compared to the previous year.
In the U.S., the beauty and personal care market is a booming industry. In 2015, skin care product sales generated approximately 16 billion U.S. dollars, while color cosmetics generated a further 14.5 billion U.S. dollars.
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Brand/SegmentSales in million U.S. dollars
Neutrogena/ makeup remover implements129
CoverGirl Last Blast/ mascara57.1
Revlon Super Lustrous/ lipstick55.9
L'Oréal Voluminous/ mascara55.5
Maybelline Volum'Express Falsies/ mascara51.8
CoverGirl Clean/ powder51.8
Revlon ColorStay/ foundation50.6
Maybelline Great Lash/ mascara49.4
CoverGirl Outlast/ lipstick48.5
CoverGirl Clean/ foundation48.1
Revlon ColorStay/ eyeliner47.3
L'Oréal True Match/ foundation45.8
L'Oréal Colour Riche/ lipstick45.5
CoverGirl Perfect Point Plus/ eyeliner43.1
Maybelline Volum'Express Colossal/ mascara41.8
Maybelline Color Sensational/ lipstick38.5
L'Oréal True Match/ powder36.8
Maybelline Expert Wear/ eyeshadow35.7
Maybelline Volum'Express Rocket/ mascara35
CoverGirl Eye Enhancers/ eyeshadow34.5
Brand/SegmentSales in million U.S. dollars
Neutrogena/ makeup remover implements129
CoverGirl Last Blast/ mascara57.1
Revlon Super Lustrous/ lipstick55.9
L'Oréal Voluminous/ mascara55.5
Maybelline Volum'Express Falsies/ mascara51.8
CoverGirl Clean/ powder51.8
Revlon ColorStay/ foundation50.6
Maybelline Great Lash/ mascara49.4
CoverGirl Outlast/ lipstick48.5
CoverGirl Clean/ foundation48.1
Revlon ColorStay/ eyeliner47.3
L'Oréal True Match/ foundation45.8
L'Oréal Colour Riche/ lipstick45.5
CoverGirl Perfect Point Plus/ eyeliner43.1
Maybelline Volum'Express Colossal/ mascara41.8
Maybelline Color Sensational/ lipstick38.5
L'Oréal True Match/ powder36.8
Maybelline Expert Wear/ eyeshadow35.7
Maybelline Volum'Express Rocket/ mascara35
CoverGirl Eye Enhancers/ eyeshadow34.5
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Description Source More information
The statistic shows the sales of the leading cosmetic brands in 2014. Neutrogena makeup remover was the leading cosmetic brand in the United States in 2014 with sales that amounted to approximately 129 million U.S. dollars, a sales growth of 23.7 percent compared to the previous year.
In the U.S., the beauty and personal care market is a booming industry. In 2015, skin care product sales generated approximately 16 billion U.S. dollars, while color cosmetics generated a further 14.5 billion U.S. dollars.
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Release date
June 2014
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains). Data to be found on page 25 of DSN Magazine's June 23, 2014 edition.

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