According to a survey conducted in January 2023, ** percent of consumers in the United States reported to always read online reviews of local businesses. Over ** percent said that they regularly read online reviews of local businesses and just two percent said that they never read online reviews.
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BrightLocal. (February 7, 2023). Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023 [Graph]. In Statista. Retrieved November 27, 2025, from https://www.statista.com/statistics/315711/local-online-business-review-usage/
BrightLocal. "Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023." Chart. February 7, 2023. Statista. Accessed November 27, 2025. https://www.statista.com/statistics/315711/local-online-business-review-usage/
BrightLocal. (2023). Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023. Statista. Statista Inc.. Accessed: November 27, 2025. https://www.statista.com/statistics/315711/local-online-business-review-usage/
BrightLocal. "Frequency of Reading Online Reviews of Local Businesses According to Consumers in The United States as of January 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/315711/local-online-business-review-usage/
BrightLocal, Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023 Statista, https://www.statista.com/statistics/315711/local-online-business-review-usage/ (last visited November 27, 2025)
Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023 [Graph], BrightLocal, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/315711/local-online-business-review-usage/