Effect of online reviews on local business customer opinion 2019

During a November 2019 survey of U.S. online customers, 91 percent of respondents agreed that positive reviews made them more likely to use a business. However, only 82 percent stated that negative reviews made them less likely to patronize a local business.

How do online customer reviews affect your opinion of a local business?

AgreeNeither agree or disagreeDisagree
Positive reviews make me more likely to use a business91%6%3%
Negative reviews make me less likely to use a business82%13%5%
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Source

Release date

December 2019

Region

United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Panel survey

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Online reviews"

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