How do online customer reviews affect your opinion of a local business?

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Share of respondents
Positive customer reviews make me trust a business more74%
Negative reviews make me question the quality of a business60%
I read reviews but they don't influence my opinions21%
I don't pay much attention to reviews5%
Complete Source Details
Tableau Software
About This Statistic

This statistic illustrates the effect of online reviews on local business customer opinion. During the September 2016 survey it was found that 74 percent of respondents felt that positive customer reviews made them trust a business more.

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