How do online customer reviews affect your opinion of a local business?

Effect of online reviews on local business customer opinion 2017 This statistic illustrates the effect of online reviews on local business customer opinion. During the October 2017 survey it was found that 73 percent of respondents felt that positive customer reviews made them trust a business more.
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Share of respondents
Positive customer reviews make me trust a business more73%
Negative reviews make me question the quality of a business50%
I read reviews but they don't influence my opinions24%
I don't pay much attention to reviews12%
Share of respondents
Positive customer reviews make me trust a business more73%
Negative reviews make me question the quality of a business50%
I read reviews but they don't influence my opinions24%
I don't pay much attention to reviews12%
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Description Source More information
This statistic illustrates the effect of online reviews on local business customer opinion. During the October 2017 survey it was found that 73 percent of respondents felt that positive customer reviews made them trust a business more.
Show more
Release date
November 2016
Region
United States
Survey time period
October 2017
Number of respondents
1,031 respondents
Method of interview
Panel survey
Supplementary notes
Multiple answers were possible.

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