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Effect of online reviews on local business customer opinion 2020

Published by S. Dixon, Apr 28, 2022
During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.

How do online customer reviews affect your opinion of a local business?

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Source

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Release date

December 2020

Region

United States

Survey time period

December 2020

Number of respondents

1,013 respondents

Method of interview

Panel survey

Citation formats
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Statistics on " User-generated content "

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Statistics on User-generated content

Overview

8

Video

8

Gaming video content (GVC)

8

Photos and selfies

8

Online reviews

8

Further related statistics

14

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Statistics

Topics

Online reviews in e-commerceUser-generated contentOnline reviewsOnline shopping behavior in the United StatesE-commerce checkout behavior
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