U.S. boomers: webrooming based on product category 2013

Published by Statista Research Department, Jul 18, 2014
This statistic show the most common types of products researched online before purchasing in-store according to U.S. Baby Boomer internet users. During a December 2013 survey it was found that 46 percent of boomer internet users researched electronics online before purchasing them in-store.

Products researched online before purchasing in-store according to U.S. Baby boomer internet users as of December 2013

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Release date

July 2014

Region

United States

Survey time period

December 2013

Number of respondents

Baby boomers n = 1,918

Special properties

Respondents who regularly or occasionally research items online before purchasing in-store

Method of interview

Online survey

Supplementary notes

Baby boomers are born between 1946-1964.

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