U.S. Hispanics' attitudes toward shopping at specialty departments November 2013

The statistic shows the results of an online survey conducted among 963 U.S. Hispanic internet users in November 2013. The survey respondents, which were 18 years and older, were polled about their attitudes towards shopping at specialty counters and departments in U.S. grocery stores. Some 84 percent of responders said they like the freedom specialty counters offer to select exactly what they want, such as a particular cut of meat or a specific quantity. At 67 percent, the second-highest number of respondents said that the staff at specialty stores are more knowledgeable about the products they sell.

Hispanics' attitudes toward shopping at specialty counters/departments in U.S. grocery stores as of November 2013*

Share of respondents
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Release date

February 2014


United States

Survey time period

November 2013

Number of respondents

963 respondents

Age group

18 years and older

Special properties

Hispanic internet users who shop for groceries

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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