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Bacardi Limited advertising spending on selected product categories in the United States in 2013
(in million U.S. dollars)
Bacardi: advertising spending in the U.S. 2013, by product
The timeline shows advertising spending of Bacardi Limited on selected product categories in the United States in 2013. The spirits manufacturer invested 13.2 million U.S. dollars promoting its flavored rum in 2013.
Bacardi Limited advertising spending on selected product categories in the United States in 2013
(in million U.S. dollars)
Spending in millions U.S. dollars
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Sources

Release date

April 2014

Region

United States

Survey time period

2013

Special properties

measured media

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology

Bacardi: advertising spending in the U.S. 2013, by product
The timeline shows advertising spending of Bacardi Limited on selected product categories in the United States in 2013. The spirits manufacturer invested 13.2 million U.S. dollars promoting its flavored rum in 2013.
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Statistics on "Spirits brands: Bacardi"
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