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Change in data-driven marketing spending in the U.S. 2018-2019
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Change in data-driven marketing spending in the U.S. 2018-2019
Change in data-driven marketing spending in the United States in 2018 and 2019
by A. Guttmann,
last edited
Jul 8, 2019
This statistic provides information on the change in data driven marketing spending in 2018 and 2019. In 2018, 96.2 percent of respondents spent more on data-driven marketing than a year earlier, and 78.2 percent were planning to increase their spending in 2019.
Change in data-driven marketing spending in the United States in 2018 and 2019
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Description
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by A. Guttmann,
last edited
Jul 8, 2019
This statistic provides information on the change in data driven marketing spending in 2018 and 2019. In 2018, 96.2 percent of respondents spent more on data-driven marketing than a year earlier, and 78.2 percent were planning to increase their spending in 2019.
- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 2017 and 2018
- Number of respondents
- *
- Special properties
- among marketers
- Supplementary notes
- *The source did not provide information on the sample number.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 2017 and 2018
- Number of respondents
- *
- Special properties
- among marketers
- Supplementary notes
- *The source did not provide information on the sample number.
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Statistics on "Advertising market in the U.S."
- Overview
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- Estimated aggregate revenue of the U.S. advertising, public relations, and related service industry from 2004 to 2017 (in billion U.S. dollars)Revenue of the U.S. advertising industry 2004-2017
- Estimated expenses of the U.S. advertising, public relations and related services industry from 2007 to 2017 (in billion U.S. dollars)Expenses in U.S. advertising, PR and related services 2007-2017
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Distribution of advertising spending in the United States in 2018 and 2022, by mediaAdvertising spending in the U.S. 2018-2022, by media
- Change in advertising spending in the United States in 2017, by mediumAdvertising revenue growth in the U.S. 2017, by medium
- Advertising spending vs. consumer time spent in the United States in 2018, by mediumMedia ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the United States in 2018 (in billion U.S. dollars)Largest advertisers in the U.S. 2018
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- TV advertising revenue in the United States in 2018 and 2023 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2023
- Local television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Local TV ad revenue in the U.S. 2010-2019
- Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised brands on TV in the U.S. in Q4 2018, by ad count
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- Advertising spending of ten largest radio advertising industries in the United States in 2018 (in million U.S. dollars)Leading radio advertising industries in the U.S. 2018
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The most important statistics
- Estimated revenue of newspaper publishers in the United States from 2010 to 2017, by source (in billion U.S. dollars)U.S. newspaper publishers revenue 2010-2017, by source
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The most important statistics
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The most important statistics
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The most important statistics
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The most important statistics
- Digital advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)Digital advertising spending in the U.S. 2018-2023
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- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
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Statistics on "Advertising market in the U.S."
- Revenue of the U.S. advertising industry 2004-2017
- Expenses in U.S. advertising, PR and related services 2007-2017
- Advertising spending in the U.S. 2015-2022
- Advertising spending in the U.S. 2018-2022, by media
- Advertising revenue growth in the U.S. 2017, by medium
- Media ad spend vs. time spent in the U.S. in 2018
- Largest advertisers in the U.S. 2018
- U.S. measured media ad spend 2014-2018, by category
- Local ad revenue in the U.S. 2019-2020
- Local ad revenue in the U.S. 2018, by medium
- Ad spend in the U.S. 2010-2019, by state
- Ad spend ROI in the U.S. 2018, by medium
- TV advertising revenue in the U.S. 2018-2023
- Local TV ad revenue in the U.S. 2010-2019
- Most advertised brands on TV in the U.S. in Q4 2018, by ad count
- Share of online TV in TV advertising revenue in the U.S. 2012-2018
- Upfront TV ad spend in the U.S. 2016-2020
- National primetime TV upfront ad sales in the U.S. 2008-2019
- Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019
- Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019
- Share of U.S. adults paying more for commercial-free basic cable in 2019
- Share of U.S. adults paying more for commercial-free network cable package in 2019
- Radio ad spend in the U.S. 2019-2023
- Largest radio advertisers in the U.S. 2018
- Leading U.S. radio advertisers on music-based stations 2017, by ad spend
- Leading U.S. radio advertisers on spoken word stations 2017, by ad spend
- Leading radio advertising industries in the U.S. 2018
- Radio ad sellers' marketing and digital knowledge in the U.S. 2017
- U.S. consumers who find radio advertising helpful 2017
- U.S. consumers who find radio advertising annoying 2017
- U.S. newspaper publishers revenue 2010-2017, by source
- National newspaper ad spend in the U.S. 2010-2021
- Advertising revenue of U.S. newspapers 2013-2017
- Largest newspaper advertisers in the U.S. 2018
- U.S. consumers who find print newspaper advertising helpful 2017
- U.S. consumers who find print newspaper advertising annoying 2017
- U.S. periodicals advertising revenue 2010-2016
- Magazine ad spend in the U.S. 2013-2018, by platform
- Leading print magazine advertisers in the U.S. 2017
- Magazine advertising effectiveness in the U.S. in 2018, by position
- U.S. consumers who find print magazine and periodical advertising helpful 2017
- U.S. consumers who find print magazine and periodical advertising annoying 2017
- Estimated revenue of U.S. outdoor advertising companies 2000-2017
- Expenses of U.S. outdoor advertising companies 2007-2017
- Annual outdoor advertising revenue in the U.S. 2009-2018
- DOOH ad spend in the U.S. 2014-2019
- Largest outdoor advertisers in the U.S. 2017
- Leading outdoor advertising categories in the U.S. Q2 2019
- Number of digital billboards in the U.S. 2016-2019
- U.S. consumers who find poster advertising helpful 2017
- U.S. consumers who find poster advertising annoying 2017
- Revenue sources of U.S. movie theaters 2010-2017
- Cinema advertising revenue in the U.S. 2010-2021
- Distribution of cinema advertising revenue in the U.S. 2018, by target
- Number of new brands advertised in U.S. cinemas 2013-2018
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- Change in digital ad spend in the U.S. 2016-2021
- Digital advertising spending in the U.S. 2011-2019, by channel
- Growth of digital advertising revenue in the U.S. 2019-2020, by format
- Distribution of U.S. digital ad spend 2019, by industry
- Quarterly growth in mobile ad requests in the U.S. Q2 2014 - Q4 2018
- Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format
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- Share of time spent viewing ad-supported content in the U.S. 2002-2017
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- Planned increase in AI-enabled marketing initiatives worldwide 2018
- Digital marketing spending in the U.S. 2014-2019
- Marketing spend in the personal injury claims sector in the UK 2010-2014, by medium
- Marketing channels with increased spending in Canada 2013-2014
- Mexico: largest BLT marketing categories 2016
- Alphabet: global marketing expenditure 2013-2018
- Mexico: BTL marketing spending 2015-2019
- Unattractive media channels for U.S. marketers 2016
- Marketing spend in the personal injury claims sector in the UK 2010-2014
- Distribution of marketing spending in Sweden 2018, by channel and revenue
- Marketing spend of higher education institutions in the UK 2010-2013
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