This statistic provides information on the change in data driven marketing spending in 2018 and 2019. In 2018, 96.2 percent of respondents spent more on data-driven marketing than a year earlier, and 78.2 percent were planning to increase their spending in 2019.
Change in data-driven marketing spending in the United States in 2018 and 2019
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Statistics on "Data usage in marketing and advertising "
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IAB. (February 25, 2019). Change in data-driven marketing spending in the United States in 2018 and 2019 [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/316158/change-data-driven-marketing-spending-usa/
IAB. "Change in data-driven marketing spending in the United States in 2018 and 2019." Chart. February 25, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/316158/change-data-driven-marketing-spending-usa/
IAB. (2019). Change in data-driven marketing spending in the United States in 2018 and 2019. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/316158/change-data-driven-marketing-spending-usa/
IAB. "Change in Data-driven Marketing Spending in The United States in 2018 and 2019." Statista, Statista Inc., 25 Feb 2019, https://www.statista.com/statistics/316158/change-data-driven-marketing-spending-usa/
IAB, Change in data-driven marketing spending in the United States in 2018 and 2019 Statista, https://www.statista.com/statistics/316158/change-data-driven-marketing-spending-usa/ (last visited March 31, 2020)
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