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Change in data-driven marketing spending in the U.S. 2018-2019

Published by
A. Guttmann,
Feb 7, 2022
This statistic provides information on the change in data driven marketing spending in 2018 and 2019. In 2018, 96.2 percent of respondents spent more on data-driven marketing than a year earlier, and 78.2 percent were planning to increase their spending in 2019.

Change in data-driven marketing spending in the United States in 2018 and 2019

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Sources

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Release date

February 2019

Region

United States

Survey time period

2017 and 2018

Number of respondents

*

Special properties

among marketers

Supplementary notes

*The source did not provide information on the sample number.

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