This statistic provides information on the allocation of tune-in advertising budget in 2013 and 2014, by channel. During the survey, 32 percent of the responding broadcasters and syndicators stated that they radio had been their medium of choice for tune-in advertising in 2013.
Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel
The source defines tune-in advertising as the marketing and promotion of television programming to drive ratings. The source does not provide information on the survey's methodology (number of respondents, type of survey or an exact survey time). Numbers may not add up to 100 percent due to rounding.
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eMarketer. (July 21, 2014). Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed
eMarketer. "Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel." Chart. July 21, 2014. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed
eMarketer. (2014). Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed
eMarketer. "Allocation of Tune-in Advertising Budgets in The United States in 2013 and 2014, by Channel." Statista, Statista Inc., 21 Jul 2014, https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed
eMarketer, Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel Statista, https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed (last visited February 09, 2025)
Allocation of tune-in advertising budgets in the United States in 2013 and 2014, by channel [Graph], eMarketer, July 21, 2014. [Online]. Available: https://www.statista.com/statistics/316177/allocation-tune-in-advertising-budget-channel-usa/?__sso_cookie_checker=failed
