The statistic illustrates the top 10 most memorable commercials of Super Bowl XLVIII in United States as of February 2014. Budweiser's 'Hero's Welcome' commercial was ranked the most memorable by audiences as it scored 195 on the memorability index. In second place was Doritios with the 'Cowboy Kid' commercial scoring 177 on the memorability index.
Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014
All Super Bowl ads were ranked on the percent of viewers who remembered both the ad's content and brand the day after real world exposure during the game, indexed versus the mean score of all 2014 Super Bowl ads. For example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95 times as memorable and well branded as the average 2014 Super Bowl ad.
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Nielsen. (February 5, 2014). Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed
Nielsen. "Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014." Chart. February 5, 2014. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed
Nielsen. (2014). Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed
Nielsen. "Most Memorable Commercials of Super Bowl Xlviii in The United States as of February 2014." Statista, Statista Inc., 5 Feb 2014, https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed
Nielsen, Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014 Statista, https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed (last visited February 09, 2025)
Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014 [Graph], Nielsen, February 5, 2014. [Online]. Available: https://www.statista.com/statistics/316348/memorable-commercials-super-bowl-usa/?__sso_cookie_checker=failed