The statistic shows data on digital video advertising effectiveness in the United States as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.
Consumer attitude towards digital video advertising in the United States as of May 2016
TV shows online: n=509; Amateur: n =535; Original Digital Video: n=407
Special properties
among monthly+ viewers of video type
Supplementary notes
The source does not provide further information on the survey methodology (type of survey used, an exact date of survey). Question: Which type of online viewing listed best matches each statement?
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IAB (U.S.). (May 11, 2016). Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed
IAB (U.S.). "Consumer attitude towards digital video advertising in the United States as of May 2016." Chart. May 11, 2016. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed
IAB (U.S.). (2016). Consumer attitude towards digital video advertising in the United States as of May 2016. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed
IAB (U.S.). "Consumer Attitude towards Digital Video Advertising in The United States as of May 2016." Statista, Statista Inc., 11 May 2016, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed
IAB (U.S.), Consumer attitude towards digital video advertising in the United States as of May 2016 Statista, https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed (last visited January 24, 2025)
Consumer attitude towards digital video advertising in the United States as of May 2016 [Graph], IAB (U.S.), May 11, 2016. [Online]. Available: https://www.statista.com/statistics/316518/digital-video-ad-effectiveness-type-usa/?__sso_cookie_checker=failed
