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Fresh food quality versus price attitude trend in Great Britain 2003-2013

Share of British consumers agreeing with the statement "quality of fresh food is more important than price" in Great Britain from 2003 to 2013

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Source

Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2003, 2005, 2007, 2009, 2011 and 2013

Number of respondents

1029 (in 2013)*

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked: "I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement - Quality of freshf ood is more important than price". The figures show the combined share of respondents who said they agree slightly and those who agree strongly.

* Number of respondents between 2003 and 2011 not given.

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