Willingness to share information with mobile apps in the UK 2013, by type

This statistic illustrates the types of information that smartphone users reported willingness to share with mobile apps in the United Kingdom (UK) in 2013. Users were most likely to report willingness to share their gender with a mobile app, at 47 percent.

What kind of information are you willing to share with mobile apps?

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Release date

January 2014


United Kingdom

Survey time period

June 12-19, 2013

Number of respondents


Age group

18 years and older

Special properties

UK residents; smatrphone users; not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

* n (smartphone users) = 907
Date of publication not specified.

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Statistics on "Online privacy in the United Kingdom (UK)"

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