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Grocery consumers' perception of the word "natural" in Great Britain 2013

When you think about food what do you understand the word “natural” to mean and what would you associate with it?

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Source

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Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2013

Number of respondents

1,029 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* Respondents were asked: "When you think about food what do you understand the word “natural” to mean? And which, if any of the following would you associate with “natural” in terms of food" Results shown include spontaneous responses.

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