Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry

Distribution of digital video advertising impressions in APAC 2014, by industry The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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Q1 2014Q2 2014Q3 2014
CPG/FMCG50%35%34%
Retail23%17%22%
Non-alcoholic beverages-21%11%
Auto5%4%6%
Pharmeceuticals--5%
Entertainment5%4%5%
Financial services3%4%4%
Telecom6%-4%
E-commerce--2%
Health care-5%2%
Internet/ISP4%--
Other-6%-
Restaurants2%--
Consumer electronics-2%-
Charity1%--
Travel1%--
Q1 2014Q2 2014Q3 2014
CPG/FMCG50%35%34%
Retail23%17%22%
Non-alcoholic beverages-21%11%
Auto5%4%6%
Pharmeceuticals--5%
Entertainment5%4%5%
Financial services3%4%4%
Telecom6%-4%
E-commerce--2%
Health care-5%2%
Internet/ISP4%--
Other-6%-
Restaurants2%--
Consumer electronics-2%-
Charity1%--
Travel1%--
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Description Source More information
The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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Release date
November 2014
Region
APAC
Survey time period
Q1 to Q3 2014
Supplementary notes
Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.

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