• Distribution of digital video advertising impressions in APAC by industry 2014

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The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.

Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry

Characteristic	Q1 2014	Q2 2014	Q3 2014
CPG/FMCG	50%	35%	34%
Retail	23%	17%	22%
Non-alcoholic beverages	-	21%	11%
Auto	5%	4%	6%
Pharmeceuticals	-	-	5%
Entertainment	5%	4%	5%
Financial services	3%	4%	4%
Telecom	6%	-	4%
E-commerce	-	-	2%
Health care	-	5%	2%
Internet/ISP	4%	-	-
Other	-	6%	-
Restaurants	2%	-	-
Consumer electronics	-	2%	-
Charity	1%	-	-
Travel	1%	-	-

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Release date

November 2014

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Region

APAC

Survey time period

Q1 to Q3 2014

Supplementary notes

Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.

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