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Distribution of digital video advertising impressions in APAC 2014, by industry
Distribution of digital video advertising impressions in APAC 2014, by industry
Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
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| Q1 2014 | Q2 2014 | Q3 2014 | |
|---|---|---|---|
| CPG/FMCG | 50% | 35% | 34% |
| Retail | 23% | 17% | 22% |
| Non-alcoholic beverages | - | 21% | 11% |
| Auto | 5% | 4% | 6% |
| Pharmeceuticals | - | - | 5% |
| Entertainment | 5% | 4% | 5% |
| Financial services | 3% | 4% | 4% |
| Telecom | 6% | - | 4% |
| E-commerce | - | - | 2% |
| Health care | - | 5% | 2% |
| Internet/ISP | 4% | - | - |
| Other | - | 6% | - |
| Restaurants | 2% | - | - |
| Consumer electronics | - | 2% | - |
| Charity | 1% | - | - |
| Travel | 1% | - | - |
| Q1 2014 | Q2 2014 | Q3 2014 | |
|---|---|---|---|
| CPG/FMCG | 50% | 35% | 34% |
| Retail | 23% | 17% | 22% |
| Non-alcoholic beverages | - | 21% | 11% |
| Auto | 5% | 4% | 6% |
| Pharmeceuticals | - | - | 5% |
| Entertainment | 5% | 4% | 5% |
| Financial services | 3% | 4% | 4% |
| Telecom | 6% | - | 4% |
| E-commerce | - | - | 2% |
| Health care | - | 5% | 2% |
| Internet/ISP | 4% | - | - |
| Other | - | 6% | - |
| Restaurants | 2% | - | - |
| Consumer electronics | - | 2% | - |
| Charity | 1% | - | - |
| Travel | 1% | - | - |
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Description
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The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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- Release date
- November 2014
- Region
- APAC
- Survey time period
- Q1 to Q3 2014
- Supplementary notes
-
Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- November 2014
More information
- Region
- APAC
- Survey time period
- Q1 to Q3 2014
- Supplementary notes
-
Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.
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Statistics on "Advertising in Asia Pacific"
- Overview
The most important statistics
- Advertising spending in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Asia Pacific 2015-2020
- Change in advertising spending in the Asia Pacific region from 2014 to 2020Ad spend growth in Asia Pacific 2014-2020
- Distribution of advertising spending in the Asia Pacific region in 2018, by mediumAd spend distribution APAC 2018, by medium
- Internet advertising spending in the Asia Pacific region from 2010 to 2021 (in billion U.S. dollars)Internet ad spending APAC 2010-2021
- TV advertising spending in the Asia-Pacific region in 2015 and 2020 (in billion U.S. dollars)TV ad spend in Asia-Pacific 2015-2020
- Most resonant advertising message types in select countries in Asia in 1st quarter 2015Most resonant ad messages in Asia 2015, by country
- Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015Most resonant ad messages in Asia Pacific 2015
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- China
The most important statistics
- Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)Advertising spending in China 2015-2020
- Distribution of advertising spending in China in 2018, by medium*Distribution of ad spend in China 2018, by medium
- TV advertising revenue in China from 2010 to 2019 (in billion U.S. dollars)China: TV ad revenue 2010-2019
- Internet advertising spending in China in 2016 and 2020 (in billion U.S. dollars)Internet ad spend in China 2016-2020
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in China 2015-2021, by format
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)Total revenue of the mobile advertising market in China 2013-2020
- Distribution of mobile advertising revenue in China from 2016 to 2019, by companyMobile ad revenue in China 2016-2019, by company
- Japan
The most important statistics
- Advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Japan 2015-2020
- Distribution of advertising expenditure in Japan in 2018, by mediumAd expenditure in Japan 2018, by medium
- Television advertising expenditure in Japan in 2016 and 2020 (in billion U.S. dollars)TV advertising spending in Japan 2016-2020
- Internet advertising spending in Japan in 2011, 2016 and 2020 (in billion U.S. dollars)Internet ad spend in Japan 2011-2020
- Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in Japan 2015-2021, by format
- Mobile internet advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend in Japan 2015-2020
- Singapore
The most important statistics
- Advertising expenditure in Singapore from 2010 to 2018 (in billion U.S. dollars)Advertising spending in Singapore 2010-2018
- Advertising expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)Advertising spending in Singapore 2010-2018, by medium
- Advertising revenue in Singapore in 2017, by medium (in million U.S. dollars)Advertising revenue Singapore 2017, by medium
- Forecasted advertising revenue in Singapore in 2022, by medium (in million U.S. dollars)Forecasted advertising revenue Singapore 2022, by medium
- Digital advertising expenditure share of total media ad spending in Singapore from 2015 to 2020Digital advertising spending share of total media ad spending in Singapore 2015-2020
- South Korea
The most important statistics
- Advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)Advertising spending in South Korea 2015-2020
- Annual revenue of the advertising industry in South Korea in from 2013 to 2016, by medium (in trillion South Korean won)Revenue of the advertising industry in South Korea 2013-2016 by medium
- Digital advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars) South Korea: digital ad spend 2015-2020
- Smart advertising revenue in South Korea from 2016 to 2018, by format (in billion South Korean won)Smart ad revenue in South Korea 2016-2018, by format
- Internet advertising revenue in South Korea from 2016 to 2019, by format (in trillion South Korean won)Internet ad revenue in South Korea 2016-2019, by format
- Australia
The most important statistics
- Advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Australia 2015-2020
- Change in advertising spending in Australia from 2015 to 2020Advertising spending growth in Australia 2015-2020
- Distribution of advertising expenditure in Australia in 2016, by mediumAdvertising spending in Australia 2016, by medium
- Change in advertising spending in Australia in December 2018, by mediumAd spend growth in Australia 2018, by medium
- Digital advertising spending in Australia from 2008 to 2016 (in billion Australian dollars) Australia: digital ad spend 2008-2016
- Mobile internet advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)Mobile ad spend in Australia 2015-2020
- Leading advertising media influencing buying decisions among consumers in Australia as of March 2017Most influential advertising media in Australia 2017
- New Zealand
The most important statistics
- Advertising revenue in New Zealand in 2015 and 2017 (in million New Zealand dollars)Advertising revenue in New Zealand 2015-2017
- Advertising revenue in New Zealand from 2015 to 2016, by media segment (in million New Zealand dollars)Advertising revenue in New Zealand 2015-2017, by media segment
- Digital advertising spending in New Zealand from 2007 to 2016 (in million New Zealand dollars)Digital ad spend in New Zealand 2007-2016
- Distribution of digital advertising spending in New Zealand in 2016, by formatNew Zealand: digital ad spend format market shares 2016
- Mobile advertising spending in New Zealand from 2013 to 2016 (in million New Zealand dollars)Mobile ad spend in New Zealand 2013-2016
- Leading advertisers in New Zealand in 2017, by advertising spending (in million New Zealand dollars)Leading advertisers in New Zealand 2017
- Other markets
The most important statistics
- Advertising spending in Vietnam from 2004 to 2018 (in million U.S. dollars)Advertising spending in Vietnam 2004-2018
- Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)Advertising spending in Vietnam 2004-2018, by medium
- To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Vietnam in Q2 2013
- Advertising spending in Indonesia from 2015 to 2020 (in billion U.S. dollars)Advertising spending in Indonesia 2015-2020
- Advertising expenditure in Indonesia from 2008 to 2015, by medium (in million U.S. dollars)Advertising spending in Indonesia 2008-2015, by medium
- To what extend do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Indonesia in Q2 2013
- Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars)Advertising spending in Malaysia 2010-2018, by medium
- To what extent do you trust the following forms of advertising/recommendation?Consumer trust in different types of advertising in Malaysia in Q2 2013
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of digital video ad impressions in Australia 2015, by industry
- Digital video ad impressions in Canada 2013-2017, by industry
- Distribution of digital video advertising impressions in Europe 2016, by industry
- Digital video ad impressions in the U.S. 2013-2014, by place of publishing
- Mobile video ad impressions 2014, by industry
- Leading digital video ad categories in the U.S. 2015, by impressions
- Digital video ad spend Japan 2017-2024, by type
- Digital video ad satisfaction in the U.S. 2016, by ad length
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad recall in the U.S. 2016
- Italy: video advertising industry turnover 2014-2017
- Italy: time spent watching online videos in 2016, by age group
Studies
- Digital video advertising in the U.S. (DMO)
- Video advertising and marketing
- Digital video advertising in the United Kingdom
- IAB 2018 Video Ad Spend Study
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Q4 2017 Quarterly Mobile Index
- CrossPlatform Video Advertising Accelerates
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Turkey
- Video Advertising Metrics Report 2011
- An Inside Look at Demand Side Perceptions of Digital Video Advertising
- Digital advertising in the United Kingdom (UK)
Statistics on "Advertising in Asia Pacific"
- Advertising spending in the Asia Pacific region from 2015 to 2020 (in billion U.S. dollars)
- Change in advertising spending in the Asia Pacific region from 2014 to 2020
- Distribution of advertising spending in the Asia Pacific region in 2018, by medium
- Internet advertising spending in the Asia Pacific region from 2010 to 2021 (in billion U.S. dollars)
- TV advertising spending in the Asia-Pacific region in 2015 and 2020 (in billion U.S. dollars)
- Most resonant advertising message types in select countries in Asia in 1st quarter 2015
- Most resonant advertising message types in the Asia Pacific region in 1st quarter 2015
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Change in advertising revenue in selected countries in the Asia Pacific region in 2016
- Share of advertising spending in gross domestic product in selected countries in the Asia Pacific region in 2018
- Advertising spending in China from 2015 to 2020 (in billion U.S. dollars)
- Distribution of advertising spending in China in 2018, by medium*
- TV advertising revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Internet advertising spending in China in 2016 and 2020 (in billion U.S. dollars)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)
- Distribution of advertising expenditure in Japan in 2018, by medium
- Television advertising expenditure in Japan in 2016 and 2020 (in billion U.S. dollars)
- Internet advertising spending in Japan in 2011, 2016 and 2020 (in billion U.S. dollars)
- Digital advertising revenue in Japan from 2015 to 2021, by format (in million U.S. dollars)
- Mobile internet advertising spending in Japan from 2015 to 2020 (in billion U.S. dollars)
- Advertising expenditure in Singapore from 2010 to 2018 (in billion U.S. dollars)
- Advertising expenditure in Singapore from 2010 to 2018, by medium (in million U.S. dollars)
- Advertising revenue in Singapore in 2017, by medium (in million U.S. dollars)
- Forecasted advertising revenue in Singapore in 2022, by medium (in million U.S. dollars)
- Digital advertising expenditure share of total media ad spending in Singapore from 2015 to 2020
- Advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)
- Annual revenue of the advertising industry in South Korea in from 2013 to 2016, by medium (in trillion South Korean won)
- Digital advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)
- Smart advertising revenue in South Korea from 2016 to 2018, by format (in billion South Korean won)
- Internet advertising revenue in South Korea from 2016 to 2019, by format (in trillion South Korean won)
- Advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)
- Change in advertising spending in Australia from 2015 to 2020
- Distribution of advertising expenditure in Australia in 2016, by medium
- Change in advertising spending in Australia in December 2018, by medium
- Digital advertising spending in Australia from 2008 to 2016 (in billion Australian dollars)
- Mobile internet advertising spending in Australia from 2015 to 2020 (in billion U.S. dollars)
- Leading advertising media influencing buying decisions among consumers in Australia as of March 2017
- Advertising revenue in New Zealand in 2015 and 2017 (in million New Zealand dollars)
- Advertising revenue in New Zealand from 2015 to 2016, by media segment (in million New Zealand dollars)
- Digital advertising spending in New Zealand from 2007 to 2016 (in million New Zealand dollars)
- Distribution of digital advertising spending in New Zealand in 2016, by format
- Mobile advertising spending in New Zealand from 2013 to 2016 (in million New Zealand dollars)
- Leading advertisers in New Zealand in 2017, by advertising spending (in million New Zealand dollars)
- Advertising spending in Vietnam from 2004 to 2018 (in million U.S. dollars)
- Advertising spending in Vietnam from 2004 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Advertising spending in Indonesia from 2015 to 2020 (in billion U.S. dollars)
- Advertising expenditure in Indonesia from 2008 to 2015, by medium (in million U.S. dollars)
- To what extend do you trust the following forms of advertising/recommendation?
- Advertising expenditure in Malaysia from 2010 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Advertising expenditure in the United Arab Emirates from 2004 to 2018, by medium (in million U.S. dollars)
- Advertising expenditure in Saudi Arabia from 2010 to 2018, by medium (in million U.S. dollars)
- To what extent do you trust the following forms of advertising/recommendation?
- Distribution of advertising spending in Hong Kong in 2nd quarter 2016, by media
- Distribution of digital video advertising impressions in Australia in the 1st quarter of 2015, by industry
- Share of digital video advertising impressions in Canada from 1st quarter 2013 to 4th quarter 2017, by industry
- Distribution of digital video advertising impressions in Europe from 1st quarter 2013 to 3rd quarter 2016, by industry
- Distribution of digital video advertising impressions in the United States in 2013 and 2014, by place of publishing
- Distribution of mobile video advertising impressions worldwide in 3rd quarter 2014, by category
- Leading digital video advertising categories in the United States in 4th quarter 2015, by share of impressions
- Online video advertising spending in Japan from 2017 to 2024, by type (in billion Japanese yen)
- Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
- Annual growth of digital video advertising spending in China from 2014 to 2020
- Digital video ad recall in the United States as of March 2016, by ad length
- Video advertising industry turnover in Italy from 2014 to 2017* (in billion euros)
- Time spent watching online videos by age group in Italy in 2016 (in minutes)
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