The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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Distribution of digital video advertising impressions in APAC 2014, by industry
Distribution of digital video advertising impressions in the Asia Pacific region from 1st quarter 2014 to 3rd quarter 2014, by industry
The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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| Q1 2014 | Q2 2014 | Q3 2014 | |
|---|---|---|---|
| CPG/FMCG | 50% | 35% | 34% |
| Retail | 23% | 17% | 22% |
| Non-alcoholic beverages | - | 21% | 11% |
| Auto | 5% | 4% | 6% |
| Pharmeceuticals | - | - | 5% |
| Entertainment | 5% | 4% | 5% |
| Financial services | 3% | 4% | 4% |
| Telecom | 6% | - | 4% |
| E-commerce | - | - | 2% |
| Health care | - | 5% | 2% |
| Internet/ISP | 4% | - | - |
| Other | - | 6% | - |
| Restaurants | 2% | - | - |
| Consumer electronics | - | 2% | - |
| Charity | 1% | - | - |
| Travel | 1% | - | - |
| Q1 2014 | Q2 2014 | Q3 2014 | |
|---|---|---|---|
| CPG/FMCG | 50% | 35% | 34% |
| Retail | 23% | 17% | 22% |
| Non-alcoholic beverages | - | 21% | 11% |
| Auto | 5% | 4% | 6% |
| Pharmeceuticals | - | - | 5% |
| Entertainment | 5% | 4% | 5% |
| Financial services | 3% | 4% | 4% |
| Telecom | 6% | - | 4% |
| E-commerce | - | - | 2% |
| Health care | - | 5% | 2% |
| Internet/ISP | 4% | - | - |
| Other | - | 6% | - |
| Restaurants | 2% | - | - |
| Consumer electronics | - | 2% | - |
| Charity | 1% | - | - |
| Travel | 1% | - | - |
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Description
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The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.
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- Show publisher information
- Release date
- November 2014
- Region
- APAC
- Survey time period
- Q1 to Q3 2014
- Supplementary notes
-
Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.
More information
- Region
- APAC
- Survey time period
- Q1 to Q3 2014
- Supplementary notes
-
Percentage points exceeding 100 percent or missing to 100 percent are likely due to rounding.
Figures for Q1 and Q2 2014 were taken from an earlier Videology release.
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