The graph presents data on the share of media spend/sales attributed to integrated multiscreen campaigns in Canada in 2014 and presents a projection thereof for 2017. Among the surveyed marketers, 28 percent stated that integrated marketing campaigns took one to ten percent of their media spend or sales revenue in 2014. Here you can find similar data for the U.S. market.
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now?
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Nielsen. (September 17, 2014). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed
Nielsen. "In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? ." Chart. September 17, 2014. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed
Nielsen. (2014). In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? . Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed
Nielsen. "In Relation to Your Media Spend/Sales Revenue, What Percentage Can Be Attributed to Integrated Multi-screen Campaigns Today, and How Much Do You Think It Will Be Three Years from Now? ." Statista, Statista Inc., 17 Sep 2014, https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed
Nielsen, In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? Statista, https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed (last visited January 18, 2025)
In relation to your media spend/sales revenue, what percentage can be attributed to integrated multi-screen campaigns today, and how much do you think it will be three years from now? [Graph], Nielsen, September 17, 2014. [Online]. Available: https://www.statista.com/statistics/317467/importance-integrated-multiscreen-campaigns-delivering-message-canada/?__sso_cookie_checker=failed
