This graph shows the different sources that Generation Y members in the United States consider will have a significant influence on their car purchasing decisions. Of those surveyed, 70 percent of respondents felt that car reviews on independent websites were the most reliable source.
Generation Y: Which sources will have a significant influence on your car purchasing decision?
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Deloitte. (January 24, 2014). Generation Y: Which sources will have a significant influence on your car purchasing decision? [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed
Deloitte. "Generation Y: Which sources will have a significant influence on your car purchasing decision?." Chart. January 24, 2014. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed
Deloitte. (2014). Generation Y: Which sources will have a significant influence on your car purchasing decision?. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed
Deloitte. "Generation Y: Which Sources Will Have a Significant Influence on Your Car Purchasing Decision?." Statista, Statista Inc., 24 Jan 2014, https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed
Deloitte, Generation Y: Which sources will have a significant influence on your car purchasing decision? Statista, https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed (last visited February 07, 2025)
Generation Y: Which sources will have a significant influence on your car purchasing decision? [Graph], Deloitte, January 24, 2014. [Online]. Available: https://www.statista.com/statistics/317727/use-of-sources-by-us-generation-y-in-car-purchase-process/?__sso_cookie_checker=failed