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U.S. consumers' comparison of healthfulness: avocados versus apples 2015

Consumers' consideration of healthfulness of avocados compared to apples in the United States in 2015

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Release date

June 2015


United States

Survey time period

April 14 to April 24, 2015

Number of respondents

2,409 respondents

Age group

25 years and older

Special properties

grocery shoppers

Method of interview

Online survey

Supplementary notes

The original question ran as follows: "Thinking about the other fruits that you consume and the benefits they provide, do you feel that avocados are more healthy, equally healthy, or less healthy than these fruits?"
* Top 2-box scores: 4 or 5 (more healthy) on a 5-point scale.
** Bottom 2-box: 1 or 2 (less healthy) on a 5-point scale.

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